If they sign up and then you leave them alone, or leave it up to your auto-responder to reply, chances are you?ll have an ?unsubscribe? in no time.
Visitors love freebies, especially if it is something of value. Not only will your visitors get a free newsletter packed with the latest information, tips, and specials, but it?s also a good idea to offer a free ebook related to the content of your site. The newsletter is much more valuable if it is not only an auto-responder series, but also has a touch of your personality entwined in the messages. They are also more effective when they?re not just sales pitches, but offer helpful information that your customers will appreciate. The ebook can be one that you have resell rights to and can brand with your own name and links, or one that you write yourself. If you think you can?t write a book, a good tip is to categorize the articles you write into folders by topic, and then amalgamate the articles into an ebook of your own creation.
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